How digital marketing can help grow your business

With the evolving economy and emerging technologies, small and medium businesses are doing everything to reap maximum benefits from digital platforms and digital marketing to reach the customers online. The traditional brick and mortal businesses are either converting into online businesses or complementing their traditional businesses with online marketing strategies. In the world of bits, digital marketing tools are providing businesses with excellent chances for competition, survival and even business growth. Following are the reasons why a small and medium business should leverage digital marketing tools and techniques to increase their businesses.

  • Because digital marketing provides an online playing field:

With digital marketing, small and medium businesses have a platform, a playing field, where they have a chance to compete and attract their targeted customers. They can use resources to level up the game, which were previously available to only large enterprises.

  • Because digital marketing is more cost effective than traditional marketing:

Unlike traditional marketing, digital marketing is cheap and cost effective. Small businesses have very little resources and capital. Digital marketing provides cost effective marketing channels, where they can reach large number of people with small budget.

  • Because digital marketing delivers conversion:

With digital marketing, you can measure return on your investment. You can measure how much of the visitors get converted into leads, subscribers and sales, in online campaigns.

  • Because digital marketing helps generate better revenues:

With digital marketing, you can measure return on your investment. You can measure how many visitors get converted into leads, subscribers and sales, in online campaigns.

  • Because digital marketing caters to mobile consumers:

More and more people are using the internet through their mobile phones than other devices like laptops and computers. Mobile devices are within their reach almost all day, which are influencing the consumers buying decisions.

  • Because digital marketing builds brand reputation:

Delivering on what is promised will help you build a better relationship with the customers. When customers are happy with your products or services, they may become your brand ambassadors and help doing word of mouth marketing for your brand, by telling their friends about it.

  • Because digital marketing provides better ROI for your marketing investments:

The effective strategy to be a success in digital marketing is to generate steady flow targeted traffic that converts into sales and leads. This type of traffic is best and provides a great return on investment.

  • Because digital marketing earns people trust:

Digital media works on social media signals, social proof and testimonials from customers who have actually bought, availed or joined a product or service marked by a particular business or brand. A good social signal signifies that a brand is popular among people and has earned some respect.

Tips To Rank Your Website On The First Page of Search Results

Tips to rank your website on the first page of search results :

Good search rankings can help you get more visibility, more traffic, more leads and hence more business. Getting into the first page of the search results is a bit tricky when you have just started as you need to compete with industry leaders. But there are some tips which can help you rank your website amidst industry leaders and popular blogs.

When you think about top industry keywords like “books”, there are already dominating websites which capitalize on those keywords. Famous bloggers keep trying to rank those keywords using their influence and followers.

If you’ve just started out and want to rank organically for popular industry keywords like “books”, it is not going to happen anytime soon, in spite how much money and effort you put in. Because you don’t have significant domain authority and very little backlinks, which is not enough to stand in front of industry giants with comparatively higher authority ranks.

These industry leaders have been since years, producing stellar content and getting thousands of backlinks to their content. If you have just started out, you need to take a different path to rank in the search results.

So let’s move forward, and find out how to do it?

  1. Dominate the search engine rankings with long-tail keywords :

For a generic keyword like “books” there are lots of websites with high page authority and backlinks due to which your website may be outranked in the search results no matter how hard you try.

Instead of trying to compete in bigger markets for top industry keywords like books,if you have just started, you must try ranking for long tail keywords like  “The best sci-fiction books to read in 2018”. Though there is less search volume for long tail keywords, you can easily rank on the first page of Google search results as there is less competition there. You can capitalize on small markets, where there is low traffic and low competition and then with time, when you build your authority, you can try competing for high traffic keywords, which may take years.

If you are skeptical about the long-tail keywords, I want to tell that Amazon makes 57% of the sales from long tail keywords.

But how long-tail keywords affect sales of Amazon?

Because when people search for long tail keywords, they are looking for specific information whereas when users type normal keywords the results are more general.If you give the searcher specific information in return to their query, they are more likely to come back and convert into clients.


The long tail keyword doesn’t generate high traffic but is easy to rank on the first page of search results and conversion rates are always high.

You should aim to create a large number of content targeting long tail keywords to dominate search engine result pages.


  1. Reach the top of the Adwords search network

Most of the Adwords ads are created to promote business and less likely to provide what user is looking for. The user sees Classified ad results until he scrolls the page. Google always advocates for the user and puts the needs of the user first. You can take advantage of this and create great content around the needs of the user instead of promoting business directly.

  1. Write more blog posts and more often.

Google likes fresh content and it obviously ranks those websites better which post relevant content on a regular basis.You can’t stuff lot of random keywords in a single web page.You must try to create a compelling content focusing on one or two keywords per post.

This means you need to write lot of content, each post targeting one or two keywords.

The more posts you write, the more pages get indexed and more visitors your website hits.

Every website content or blog post on the first page of Google is 2,000 words.That means you need to write in-depth content, which genuinely solves the problem of the user. The content should be filled with lot of examples, images and step by step instructions.

  1. Get an SEO audit of your website:

 Getting an audit of your website can help checking the health of your website, where the website is lacking, and where it is performing well. Using the audit report, you can change your SEO strategy easily.

  1. Post valuable content on social media:

Image result for social media

Search engines give importance to the social signals coming from various social networking sites when ranking websites. Always try to post new and valuable content on social sites to improve social signals which in return improves search rankings.

How social media marketing can improve your business


social media marketing company in Bangalore provides us a way to live in the digital age where the line between physical space and online space is getting blurred.In the world of social media, online retail, cloud computing and the internet of things, businesses are building their presence online and this trend has made it very important for brands to have a social media strategy in their marketing campaigns.Businesses are reaping potential benefits social media networks can provide.

Social media is one of the owned media assets, which is the ownership of particular brand or company. The company can use this owned media asset to control the brand’s image,interact with the world, create a community and initiate a conversation with their consumers.

It is one of the marketing channels which provides great benefits to improve a business and can provide the return on investment for different business objectives in long run.  Let’s see some of the ways how social media can help improve your business:

  1. Increased brand awareness:                                                            Image result for brand awareness

Social media marketing company in bangalore channels are cheapest and easiest way to advertise your brand and increase brand awareness. It is not only cheap but also makes it easy to track the effectiveness of brand awareness campaigns. Paid campaigns can be started to create awareness of the brand, while content strategy can be executed through owned media assets like company’s social media pages to attract and retain the consumers. Any comments, likes and product reviews consumers write on social media comes under earned media asset and increases the brand value of the company or product.

2.Increased brand loyalty: Texas Tech University found in their research that,brands who engage on social media channels enjoy higher loyalty from their customers. It’s also that people, who are more likely to buy a product of a particular brand, follow that brand on social media channels. Companies should take advantage of social media channels to attract and retain customers. Social media is also a medium where consumers can directly initiate a conversation with the brand and put up queries on issues related to products and services. Companies can also improve their products and services through insights they get from their consumers on social media channels.

3.More opportunities to convert:

Image result for sale conversion                                                                      Every post on social media is a new opportunity to interact with old, new and recent consumers. Every blog post, image, video, comment or share is a possibility that one of the users would react and every reaction could lead to a site visit and eventually a conversion. Although, every interaction doesn’t lead to a conversion, every interaction and reaction increases the chances of conversion.

4. Improved search rankings:Image result for improve search rankings

Search engines are giving importance to social signals for ranking pages and websites. New search algorithms give importance to social signals coming from social media networks to calculate the ranking of websites. Having a social media strategy from social media marketing company in bangalore for your brand can benefit your website rankings as well.

5. Cost-effective:                                                                                         Image result for cost effective

Advertising on social media is very cheap; creating an account is free, you can start with as low as Rs 80 to reach up to 1000-4000 people. You can target using specific target parameters like demographics, age, interests, and time.

If you think of paid advertising on social media, start with a small amount to get into the flow of how things work. As you get more comfortable with the system, fine-tune your strategy and increase your budget.  You can significantly increase your conversion rates and eventually get the return on investment(ROI) by just spending a small amount of time and money.

  1. Became the influencer in your field:                                                                Image result for influencer                                                By sharing regular quality content on social media, you can show your expertise to the consumers. By sharing relevant high-quality content, you can build readership and become an influencer in your field.