Some years back, when a business/brand needed to advertise their services to people, the most practical choices were printing, TV and radio.Quick forward to 2019, the manner by which businesses can market to their clients have changed enormously!
Websites for businesses have turned into a need. Many clients use search engines to discover everything before making a purchase. This has given an entry not just for users but also for people to engage and teach themselves and even businesses to enter the market of online branding, promoting and keep their business in the front line of their clients’ mind.
1. Target Your Customer Audience
Social media offers you the chance to target your audience directly by means of a few networking sites. The social media site that you use will be determined by your target audience.
For instance, if your essential target audience is teenagers and grown-ups who are aged between 15 and 30, Instagram would be an incredible online social networking platform to convey your business.
Some of the facts known say 71% of the world’s internet users are on Facebook, which adds up to an enormous potential audience for your profile. Businesses can expect great growth from frequently posting content on their page, along with videos, pictures and links.
Twitter is generally used for mass advertising strategies that incorporate articles, pictures, links, and the ever-well known hashtags. Youngsters and grown-ups use the markets of Twitter.
LinkedIn is highly professional and business-oriented social media platform. I like to say it’s Facebook with a suit on. Business-to-business companies should certainly be on this platform to build brand awareness, gain sales leads, and connect with potential partners and opportunities. Having a company page and posting unique, valuable content on that page regularly is what separates your business from the competitors.
2. Improves Online Search Ranking.
If you search the word “Dresses,” you can find brands on the first page of Google search. Your audience rarely go past the second page. It’s important to publish relevant content and have a link-worthy site to see your website rise to the top of search engine results.
3. Improve Sales
Social media has proven to be a very effective tool for the sales team.
B2B companies can utilize networks like LinkedIn to reach out to decision makers directly and get the conversation started. B2C companies can use Twitter to answer questions from people who are on the edge of buying from you and just need slight support to get them to convert. Instead of forcing people to call and sit on hold for 30 minutes or more, consumers have grown accustomed to heading to social media where they need a quicker response.
4. Reach Your Target Audience
As marketers, our goal is to reach our target audience and get their attention. Right now, their attention is focused on social media more-so than any other channel.
This is one of the primary reasons you should invest in social media. You have a better chance of getting a consumer’s attention on Twitter, Facebook and Instagram than you do with a television commercial or radio ads.